Meet the Team

We saw an opportunity to deliver a one-of-a-kind on-campus concert series that captures the college experience in a whole new way. Teaming up with Learfield Sports and Paciolan, U Rock brings today’s hottest music performers to universities throughout the country, all to benefit the athletic department of each participating university. Our core team shares a love for college sports and live music, as well as helping young artists grow their fan base on a college level. Together, we’re here to create an unforgettable concert experience for fans, students, season ticket holders, boosters, staff and sponsors alike.

A bunch of music lovers with expertise in event management and a passion to give back.

About U Rock Live
Urock Live Jim Bauserman

Jim Bauserman

Jim Bauserman, CEO of U Rock and a top-class digital marketing and advertising agency, Foundry. With over 25+ years experience in the advertising world and event management, Jim knows a thing or two about making a one-of-a-kind experience. He excels at finding the perfect solutions to complex situations and has managed dozens of concerts, festivals and events over the years. Jim prides himself in providing clients nothing but the best in all aspects of his career.


Urock Live Kaitlin Madewell

Kaitlin Madewell

Kaitlin Madewell, Manager of U Rock and client services at Foundry has over five years of event management experience. She is responsible for making sure every aspect of the show is accounted for including routing, booking talent, artist and university relations, marketing and the overall production of the show. She keeps all the pieces together. Kaitlin is very passionate about her career in music, the latest trends in the consumer buying process and is committed to bringing any event to fruition.

Get ready to rock like you've never rocked before.
Get ready for U Rock.

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